What the Cluck?

Owned and operated in southeastern Texas, What The Cluck? is not your typical chicken fast food restaurant. They specialize in record-breaking spicy chicken sandwiches, tenders and delicious crinkle-cut french fries. With an audience of those who have a death wish for spicy foods, if you don’t leave with your mouth burning, did you even go?

Software used: Photostop, Illustrator, After Effects

Fast food meal from What the Cluck? includes two cups of soft drinks, a wrapped sandwich on paper, a side of fries, ketchup, a paper bag and paper shopping bags with the What the Cluck? logo, and disposable utensils on a red background.
Collection of chicken-themed merchandise including stickers, business cards, a notebook with a chicken illustration, and a letter on a red background.
A card game called 'What the Cluck?' with a cartoon chicken illustration, featuring five empty spaces to fill with chicken images, and a section labeled 'Free Side Every Five Visits.'
Open sketchbook with various hand-drawn sketches and font designs, including character studies of a bird with annotations, and multiple versions of the phrase 'WHAT THE CLUCK?' on a yellow background, accompanied by two pencils placed vertically in the middle of the open book.