Scenic Roots

Scenic Roots is a wine company that celebrates the essence of Route 66 by crafting unique and exquisite wines inspired by each state along the highway. The illustrations on each can and chocolate take inspiration from the tourist hotspots and local gems along the way, creating a collection of wines that captures the essence of each state’s unique terroir.

A can of Scenic Roots Texas Cherry Wine beverage featuring stylized illustrations of a red car driving along a country road with a sunset, cacti, a water tower, and a windmill.

Software used: Photostop, Illustrator, Dimension

A bar of white chocolate with a green, red, and white label reading 'Scenic Route White Chocolate' and a dark chocolate bar behind it, on a reddish-orange surface.
Two organic milk chocolate bars with colorful packaging, one partially unwrapped on a turquoise background.
A can of Scenic Roots Arizona Chardonnay with a colorful cartoon design featuring a yellow car on a road, a pink flamingo, and a mountain landscape with clouds.
A can of Scenic Roots wine with New Mexico Pinot Noir branding, featuring an illustration of a woman sitting on a rock beside a canyon with a bus and sunny sky.
A bar of dark chocolate with a colorful packaging labeled 'Scenic Routes Arizona Dark Chocolate' and a mountain landscape illustration.
Logo of Scenic Roasts, featuring a woodgrain shield-shaped background with the words 'Scenic Roasts' in stylized font.